Perception × behavior
What makes a flavor feel right?
Exploring how sensory qualities relate to liking, acceptance, and preference.
Food sensory science · Cornell University
Food is personal.
Let’s understand
why.
MOVE TO EXPLORE · MOLECULAR MOTION
I’m Asriadi Masnar. I study how people perceive food—connecting sensory science, consumer behavior, and food innovation.
Explore my world ↓FOOD, PEOPLE & DATAA CLOSER LOOK AT WHAT SHAPES OUR CHOICESSCROLL TO DISCOVER ↓
01 / Research connections
Every bite.
A bigger story.
Where sensory experience meets human behavior—and data helps connect the dots.
Food perception
How aroma, flavor, and texture shape the sensory experience of food.
Consumer behavior
Exploring liking, acceptance, preference, and the choices people make.
Sensory data
Using measurements and statistical patterns to interpret sensory and consumer responses.
Perception
People
Data
02 / Questions worth exploring
Curiosity, in focus.
Behavior × data
Different people. Different preferences.
Finding patterns in consumer responses to understand the choices people make.
03 / The person behind the questions
Hello,
I’m Asriadi.
A doctoral student at Cornell University, exploring the intersection of sensory science, consumer behavior, and food innovation.
My research interests connect food, people, and data to better understand food choice.
More about my background ↗Keep the conversation going